Apple 12-inch Retina MacBook

Apple 12-inch Retina MacBook

Apple's all-new MacBook is a thinner and lighter line of notebooks available in gold, silver, and space gray aluminum finishes. This extraordinarily slim MacBook features a 12-inch Retina display with the resolution of 2304x1440; a full-size keyboard with individual key LED backlighting; the all-new Force Touch trackpad; a compact USB-C port for data transfer, video out, and charging in a single connector; and a new battery designed to deliver all-day life. Apple has reinvented the notebook with the new MacBook, and at just 2 pounds and 13.1 millimeters, it’s the thinnest and lightest Mac ever. Every component of the MacBook reveals a new innovation. From its fanless design, ultrathin Retina display, and full-size keyboard that’s 34 percent thinner and more precise, to its all-new Force Touch trackpad, versatile USB-C port, and breakthrough terraced battery design, the new MacBook is the future of the notebook.

The moment you open the new MacBook, its gorgeous 12‑inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest, most energy-efficient Retina display ever on a Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design.

To deliver the gorgeous Retina experience on the sleek new MacBook, Apple had to innovate on every level, right down to the pixel. So Apple redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled us to use LED backlighting that’s 30 percent more energy efficient than the Retina display on any other Mac notebook, yet still achieve the same level of vivid brightness.

Traditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the center of the key. In order to reduce key wobbling for a keyboard this thin, Apple designed an entirely new butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material — allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity, and control — no matter where you press on the key. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.

When Apple set out to design an incredibly thin keyboard, one of the first things to be considered was how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, Apple removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.

Each component inside the new MacBook has been meticulously designed to get the most out of an incredibly thin and light enclosure. Apple started with an amazingly efficient processor, coupled with fast Intel HD Graphics 5300, and optimized OS X to draw on the processor using as little power as possible. Because no fan is needed to cool the new MacBook, it runs silently and without any moving parts, and it has more room for battery cells to provide all-day performance.

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Inside the new MacBook you’ll find the fifth-generation Intel Core M “Broadwell” processor — the first chip designed with 14-nanometer process technology. This means that the chip is packed with more transistors than the previous generation for higher density and more efficient performance. The Core M processor is the perfect fit for the new MacBook, combining energy efficiency with the performance needed to handle everyday tasks. Even with its miniaturized internal components, the new MacBook has an impressive capacity to store the files and run the applications you need every day. MacBook features 8GB of fast, power-efficient 1600MHz LPDDR3 onboard memory. Combine that with 256GB or 512GB of flash storage2 and you get an amazingly thin and light notebook with snappy performance.

To create a notebook as thin and light as the new MacBook, Apple had to strive for efficiency in every detail, right down to how it connects to peripherals and power. The amazingly versatile USB-C port offers charging, quick USB 3 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA, and Mini DisplayPort connections. All in a small, reversible design that’s one-third the size of the current USB port.

Traditional trackpads use a “diving board” mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you’re accustomed to in a trackpad. The Taptic Engine also provides haptic feedback, so instead of just seeing what’s happening on the screen, you can feel it, too. The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF.

n addition to the intuitive Multi-Touch gestures you may be familiar with — like scrolling, swiping, pinching, and rotating — Force Touch brings a new dimension to the Mac experience. The sensitivity is customizable, allowing you to adjust how much pressure is needed to register a click. And the trackpad can even tell whether you’re clicking with your thumb or another finger and automatically adjusts the sensitivity level.

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